In its first ever TVC, OkCupid centers on authentic relationships.
While planning its first ever 360-degree brand campaign in Asia, worldwide dating app OkCupid has attempted to know exactly exactly what Indian millennials really would like from life and relationships.
The business collected reactions from users aged between 25 and 35, to concerns from the application which help OkCupid’s algorithm suggest suitable matches. The info unearthed that objectives in this particular team regarding a partner that is ideal evolving fast, because are social and social objectives. Rather than being told how to proceed, or having other individuals choose for them, young solitary Indians would you like to make their very own alternatives in line with the connection they tell an individual. Continue reading “Is OkCupid’s new ad using a swipe at Tinder? its first ever 360-degree brand name campaign in Asia, intern”